THE STORY CONTINUES
Storybook is more than a print; it’s heritage in the most Lug way possible. With its toile-inspired print, the collection brings playful elegance to your everyday carry. In this next chapter, new silhouettes join the story, letting the Storybook tale continue in fresh and whimsical ways.
The Next Page
As the Storybook Collection continues to unfold, we’re turning the page to the next chapter. Inspired by our 20-year journey, this whimsical print celebrates the moments, memories, and imagination that shaped the brand. Now, two new silhouettes join the collection, bringing the charm of Storybook to more styles designed to carry you on your next adventure.
Catch Up on the Story
Missed the beginning?
Storybook is a celebration of Lug’s legacy, inspired by a toile pattern our co-founder, Ami Richter, discovered on a trip to Europe. If you’re just discovering the print, explore the earlier chapters of the story:
A Storybook Escape: Our New Toile-Inspired Print
Discover the Storybook Print: Where the World of Lug Comes to Life
Longboat LE Carry-All With Pouch
Longboat brings the Storybook print to a silhouette designed for everyday ease. With thoughtful organization, a comfortable carry, and a matching pouch included, it’s ready to keep up with busy days while adding a touch of playful charm to your routine.
Jetty LE Crossbody Bag
Jetty offers a compact way to carry the Storybook print wherever the day takes you. Lightweight and easy to style, it’s the perfect companion for quick outings, errands, or moments when you want to travel light.
A Palette of Possibilities
The Storybook print comes in six dreamy shades, each with our matching Clover interior lining:
From deep indigo to blushing pink, each shade brings the toile-inspired print to life. Look closely, and you may spot tiny hidden bags tucked into the pattern, a nod to Lug’s playful design spirit. Each color adds its own charm, ensuring there’s a Storybook style to match every vibe.
Mix and match the silhouettes to suit your day: try combining the Tram LE in Storybook Olive with the Dory LE in Storybook Brown, or pop a Storybook Blue Jetty LE into a Storybook Indigo Longboat LE for convenient travel.
The Story Continues
Every chapter adds something new to the Storybook collection, and the journey is still unfolding. Explore the latest arrivals and see where the story goes next.
*Some styles shown may no longer be available.
