Nope! Only Step 1 (your bag silhouette) is required. Everything else is optional.
Build-a-Bag is where function meets fun
Start with a Lug silhouette built for organization and everyday use, then layer in straps, charms, and accessories to make it uniquely yours. It’s a new way to visualize your accessories on your bag, previewing how everything works together before you add to cart.
And this is just the beginning: Build-a-Bag will continue to grow with new collaborations and brand partnerships, giving you endless ways to carry your style, your way.
How Build-a-Bag Works
MIX, MATCH, AND PREVIEW YOUR LOOK IN REAL TIME - THEN ADD YOUR FAVORITES TO CART!
Step 1
Choose Your Bag
Step 2
Choose Your Strap
Step 3
Choose Your Charm
Step 4
Choose Your Puller
Assemble Your Look
Choose the bag that speaks to you from
one of our collections
Channel the cheer of Elf™ with playful patterns, merry hues, and joyful details. The Elf™ x Lug Collection captures the spirit of the season—fun, festive, and full of heart!
© & ™ New Line Productions, Inc. (s25)
Elf x Lug | Build-a-Bag
Step 1 · Choose Your Bag
Channel the charm and chaos of National Lampoon's Christmas Vacation™ with nostalgic patterns, cozy hues, and festive flair—spirited, quirky, and full of cheer!
© & ™ Warner Bros. Entertainment Inc. (s25)
National Lampoon's Christmas Vacation x Lug | Build-a-Bag
Step 1 · Choose Your Bag
Channel the wonder of The Polar Express™ with dreamy patterns, wintry hues, and holiday magic—nostalgic, heartwarming, and full of belief.
© & ™ New Line Productions, Inc. (s25)
Polar Express x Lug | Build-a-Bag
Step 1 · Choose Your Bag
Channel the magic of Wicked with bold colors and patterns, adding your own personal touch to each piece.
© Universal City Studios LLC. All Rights Reserved.
Wicked x Lug | Build-a-Bag
Step 1 · Choose Your Bag
Bring the love, fun, and color of the Care Bears™ into a bag that’s uniquely you.
Care Bears™ © 2025 Those Characters From Cleveland, Inc. Used under license by Lug USA, LLC
Care Bears™ x Lug | Build-a-Bag
Step 1 · Choose Your Bag
Frequently Asked Questions
Do I have to buy all the steps?
Will I see the price before check out?
Yes- your total updates automatically as you add accessories.
How will my order ship?
All items ship together, and each piece is its own product. so returns or warranty claims can be handles individually like normal.
What collaborations will come next?
Stay tuned for new collaborations on our Launch Pad
