Step 1

Build-a-Bag is where function meets fun.
Start with a Lug silhouette built for organization and everyday use, then layer in straps, charms, and accessories to make it uniquely yours. It’s a new way to visualize your accessories on your bag, previewing how everything works together before you add to cart. And this is just the beginning: Build-a-Bag will continue to grow with new collaborations and brand partnerships, giving you endless ways to carry your style, your way.
Mix, match, and preview your look in real time — then add your favorites to cart.
Care Bears™ is just the beginning. Build-a-Bag starts here with five silhouettes, ready for you to customize.
Nope! Only Step 1 (your bag silhouette) is required. Everything else is optional.
Yes- your total updates automatically as you add accessories.
All items ship together, and each piece is its own product. so returns or warranty claims can be handles individually like normal.
Stay tuned for new collaborations on our Launch Pad