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Build-a-Bag feature image

Your Bag Your Way

Build-a-Bag is where function meets fun.

Start with a Lug silhouette built for organization and everyday use, then layer in straps, charms, and accessories to make it uniquely yours. It’s a new way to visualize your accessories on your bag, previewing how everything works together before you add to cart. And this is just the beginning: Build-a-Bag will continue to grow with new collaborations and brand partnerships, giving you endless ways to carry your style, your way.

How Build-a-Bag Works

Mix, match, and preview your look in real time — then add your favorites to cart.

Step 1

Choose Your Bag
Choose Your Bag

Step 2

Choose Your Strap
Choose Your Strap

Step 3

Choose Your Accessories
Choose Your Accessories

Start with Care Bears™ x Lug

Care Bears™ is just the beginning. Build-a-Bag starts here with five silhouettes, ready for you to customize.

Care Bears x Lug
Care Bears™ x Lug | Build-a-Bag
Step 1 Choose Your Bag
Cloud Hopper Backpack
Cloud Hopper
Backpack
Select Bag
Coupe XL Plus Convertible Crossbody
Coupe XL Plus
Convertible Crossbody
Select Bag
Flare 2 Crossbody
Flare 2
Crossbody
Select Bag
Skeeter Mini Bridge Crossbody
Skeeter Mini Bridge
Crossbody
Select Bag
Huggie Wide Crossbody Water Bottle Holder
Huggie Wide Crossbody
Water Bottle Holder
Select Bag
Coming Soon
Notify Me

Frequently Asked Questions

Do I have to buy all the steps?

Nope! Only Step 1 (your bag silhouette) is required. Everything else is optional.

Will I see the price before check out?

Yes- your total updates automatically as you add accessories.

How will my order ship?

All items ship together, and each piece is its own product. so returns or warranty claims can be handles individually like normal.

What collaborations will come next?

Stay tuned for new collaborations on our Launch Pad

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