2005
How It Started
Founded by Ami and Jason Richter in 2005, Lug was formed with a simple goal to freshen up the luggage retail environment with fun, functional and colorful designs.
2006
Oprah Feature
Our functional Puddle Jumper Bag caught the eye of Oprah and that got us featured on the “O List” of Oprah’s “O Magazine”. This was a great honor as it helped establish Lug as a brand of choice among female travellers.
2015
QVC Partnership
Lug joined the QVC family which is the number one home shopping network in the world that broadcasts to over 100 million American households.
2018
SAG Awards
Lug was chosen to be the official bag of the 2018 SAG Awards® Gala Gift Bags. Our bags were seen on the arms of many recognizable television and movie stars.
2020
LugLive Launch
LugLive, an exciting new level to the Lug shopping experience was launched. The live shopping channel lets us connect with our fashion-obsessed LugNuts, offering firsthand looks at our curated products. We’re also known to host some pretty special guests, so make sure you tune in!
Shop LugLive2022
CNN Feature
Lug is featured on CNN, amid the pandemic's disruption, showcasing Ami and Jason's dedication to swiftly adapting their flourishing business. Facing a global decline in travel, Lug was hailed for its innovative approach to travel accessories. Incorporating features like wipeable pockets for sanitization, they navigated through the crisis, with Lug continuing to grow.
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2022
Apparel Launch
Lug launches our apparel collection! From cozy essentials to fashion-forward pieces, Lug’s loungewear and sleepwear is the perfect blend of comfort and style. Dive into our collection here!
Shop Apparel2023
Home Collection Launch
Lug launches its Home & Organization collection. Introducing stylish storage solutions and chic organizational accessories, Lug now has just the thing to make life clutter-free!
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2023
Destination D23 Collaboration
Lug believes your Disney® Parks journey begins with packing! We were thrilled to premiere our collaboration at Destination D23 in 2023 (with a dash of extra pixie dust, of course)!
Learn More2024
Creating Magic with Disney Parks®
Lug teams up with Disney® Parks! Lug favorites get a magical twist, with exclusive bag designs available at EPCOT® Walt Disney World. This collaboration combines our signature style and functionality with the magic of Disney®, creating unique products for park visitors to enjoy.
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2024
The View
Lug teams up with The View for a one-stop shopping experience of summer fun on View Your Deal. Providing multiple high-quality items at tremendous deals, Lug continues to showcase where fashion meets function.
2024
Something Wicked Arrives!
Lug partners with Universal Studios to launch a customizable Wicked-inspired collection. Embrace the magic of Oz with bold colors and enchanting patterns!
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Today
As the family grows, the brand continues to grow. Lug has since blossomed into a strong lifestyle brand that includes smart, stylish solutions for everything from work to play to active living everyday – all in brilliant color.
Shop Your Favorite Collections
Discover Lug’s most-loved styles—curated for travel, everyday, and everything in between.
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