Discover the Storybook Print:
Where the World of Lug Comes to Life
Step inside the world of Storybook, our newest print that celebrates 20 years of Lug heritage. Inspired by a toile pattern spotted on a trip to Europe, this whimsical design brings the Lug story to life through illustrated scenes full of adventure, peaceful moments, and hidden treasures. Each corner of the print tells a little piece of the Lug story, inviting you to pause, explore, and maybe spot a familiar bag or two.
A Print Full of Hidden Adventures
The Storybook Print is more than just a pattern; it’s a miniature world. Rolling hills, winding paths, stone bridges, and clusters of trees set the stage for a whimsical landscape, where every corner tells a story. Hidden throughout these scenes are familiar Lug favorites, tucked into nooks and along paths for you to discover. It’s playful, detailed, and designed for exploration; every glance reveals a new secret in the Storybook world.
Spot the Lug Favorites
Keep your eyes peeled: the Storybook Print is full of subtle surprises tucked into its rolling hills, winding paths, and tranquil waters. The Puddle Jumper makes a charming cameo under a tree, ready for adventure, while the Coupe Crossbody lounges along the riverbank. Look up a nearby hill, and you might spot the Flare Crossbody, basking in the sunlight, or wander to a cluster of stones to discover the Hatchback Backpack peeking out.
Each silhouette reflects Lug’s signature blend of practicality and playful design, and hunting for these hidden icons adds an extra layer of fun, letting you engage with the Storybook world in a whole new way.
The Storybook journey officially begins with our first two arrivals! These pieces are part of the first chapter of the collection and bring the print to life in tangible, everyday carrys.
Dory Crossbody
The Dory Crossbody is your versatile, adventure-ready companion, now featuring the Storybook Print. Thoughtful compartments and a comfortable silhouette make it perfect for daily use, while the playful pattern adds a touch of whimsy to your carry.
Tram Wallet
Compact and organized, the Tram Wallet carries your essentials in style. With the Storybook Print applied to a smaller format, it’s the perfect way to add a playful pop to your everyday routine.
More Chapters Are Coming
The Storybook world is just beginning. Throughout the month, more Lug favorites will appear in this playful print, from timeless silhouettes to new interpretations of the designs you love. Each new piece adds another chapter, expanding the story and giving you even more ways to explore and discover.
Be Part of the Story
Be the first to discover new Storybook styles and limited releases. Sign up for exclusive email updates.
Explore the Storybook
Take a closer look at the print and see what you can find. Which Lug favorite will you discover first? From hidden bags to charming details in every scene, Storybook is a playful celebration of Lug’s past, present, and future.
