Meet your LugLive host: AmiMeet your LugLive host: Ami
MEET YOUR LUGLIVE HOST:

Ami Richter

AMI

AMI

Meet Ami - Lug co-founder, designer, and the creative force behind so many of the products you know and love. Ami brings a thoughtful eye for function, color, and the little details that make Lug different.

When Ami goes live, there’s usually something special happening - a new launch, a behind-the-scenes design story, a great collaboration, or a conversation with one of our LugLive hosts or special guests.

Her shows are the place to hear the stories behind the products, discover what she’s loving right now, and get a closer look at what’s coming next.

I love being able to connect with everyone, share what’s new, and give a little behind-the-scenes look at how it all comes together.

— Ami Richter

Ami Richter with Lug bag

Upcoming Shows

Double Dash Crossbody Bag
AMI'S MONTHLY PICKS

Double Dash Crossbody Bag

SHOP NOW

REWATCH AMI'S SHOWS

Missed one of Ami's live shows? No problem! Catch the replay anytime to watch the full product showcase.