The Power of Being You:
A Wicked: For Good x Lug Story
Express yourself with bold colors, enchanting details, and a touch of Oz-inspired magic!
We’re thrilled to be teaming up once again with Universal for another spellbinding adventure! When we first launched our Wicked collection last year, fans couldn’t get enough, and now, with the next chapter of the Wicked movie soaring into theatres this November 2025, we’re bringing the magic back in a whole new way.
The Wicked: For Good x Lug Collection is all about celebrating what makes you uniquely you, the bold, the bright, the daring, and the kind. Whether you channel your inner Elphaba with a touch of edge and confidence or find yourself drawn to Glinda’s sparkle and charm, there’s no need to pick just one side. After all, life’s more fun when you mix a little good, a little Wicked, and a whole lot of personality.
A Magical Partnership
At Lug, we’ve always believed that self-expression should feel effortless, colorful, and a little bit magical. That’s why this collaboration with Universal feels so special. The world of Wicked celebrates transformation, friendship, and staying true to yourself, values that perfectly align with how we design every Lug bag.
From convertible convenience to unique quilting, patterns, and colors, you'll find something that speaks you. From our first Wicked collection to this new chapter inspired by the upcoming Wicked: For Good, we’re continuing that celebration of individuality and connection. The Wicked: For Good x Lug Collection isn’t just about style, it’s about carrying a bit of courage, kindness, and confidence with you wherever you go.
Transformation and Duality
Designing the Wicked: For Good x Lug Collection meant blending enchanting Oz-inspired details with everyday practicality. Fan-favorite silhouettes like the Wicked x Lug Skeeter Mini Bridge SE Satin Luxe VL Convertible and Wicked x Lug Coupe XL Plus Convertible Crossbody Bag return with Wicked-inspired accents and Oz-flair, while new accessories, including pouches, straps, pullers, and charms, make personalizing your bag truly magical. Even the elegant Wicked x Lug Plié Satin Luxe VL Crossbody Bag steps into the spotlight, shining with its striking gold chain shoulder strap.
Many of these pieces feature our signature Charm Bar, allowing you to mix and match our Wicked x Lug Bag Charm to suit your mood or personality. You can complete your bag with a matching or contrasting Wicked x Lug 1.5” Classic Webbing Strap or Wicked x Lug Oversized Puller with Claps. Whether you’re channeling Elphaba’s bold confidence or Glinda’s radiant sparkle, these designs let you carry your personality everywhere you go.
A Wicked Line-up
From magical to dazzling, each piece is designed to let you express yourself while staying organized. Introducing new shades of purple, enchanting Oz-inspired quilting, and, as always, Lug’s signature surprise: thoughtfully designed interior linings that make every bag as fun on the inside as it is on the outside. Whether for personal use or gifting, this collection celebrates personality, friendship, and a little bit of magic, all with Lug’s signature focus on function and color.
Wicked x Lug Ozwheel Circle Pouch & Metal Chain Wristlet
Keep your small essentials secure while adding a playful, magical touch to any bag.
Wicked x Lug Double Decker Cosmetic Case
Keep your essentials organized in style with two spacious compartments, perfect for separating makeup, skincare, or little treasures.
Wicked x Lug Coupe XL Plus Convertible Crossbody Bag
A versatile bag for every adventure, with multiple ways to wear it and clever compartments to keep your day in order.
Wicked x Lug Paddle Tote Bag
Spacious, practical, and brimming with personality, this tote carries everything you need while showcasing your playful, bold side.
Carry the Magic
This collection is about more than bags and accessories; it’s about carrying your personality, celebrating friendship, and embracing what makes you unique. Each piece encourages mixing a little Elphaba with a little Glinda, and owning your own style along the way.
At Lug, we live life in color, and there’s no better way to show your true colors than with our new Wicked: For Good x Lug Collection.
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