It all started with a guy, a girl, and a dog, 1,456 miles of asphalt, and 23 hours logged in a white Jeep Grand Cherokee from Dallas, TX, to Toronto, ON, Canada. Ami and Jason had met a few short months before on August 31, 2004, at one of the largest trade shows in the nation. It was Magic. Las Vegas. Thousands of merchants and two entrepreneurs with bags on the brain. They hit it off and then hit the road. 

Somewhere between stops for gas, Reese’s Peanut Butter Cups, and Cherry Coke, Lug was born with a clever name, clean logo, and an idea to provide travel accessories to savvy globetrotters. “We felt the market was filled with black and boring product,” says Ami. “And we wanted to add some color!” By August 2005, one year after first meeting, Ami and Jason were offering luggage belts and coordinating luggage tags in bright colors—products for smart travelers with spunk. 

By January 2006 they had expanded to bags. But not just any bags; super smart bags with unrivaled organizational features. Today, the little brand that tackled travel has since grown to include smart, stylish solutions for everything from work to play to active living everyday—think laptop cases, lunch totes, wallets, beach totes, gym bags, school backpacks, and clever travel gear—all in brilliant color. With a focus on functionality, plus a good dose of fun, the Lug team takes pride in generating fresh ideas for those on the go. 

Six years after first meeting, Ami and Jason finally tied the knot, saying their “I dos” at Walt Disney World on May 25, 2010. Nearly one year later, they packed up the Dallas office and headed southbound on I-35 to their new “ranch” in the Texas Hill Country, outside of Austin. Just as the dust was settling on their happy Hill Country life, they welcomed Baby Olivia on May 22, 2012! Then, a few short months later on August 9, 2013 adorable Baby Teddy made it a party of four! With their two little Lug munchkins in tow, Ami and Jason are living life in color like never before!